Ambition Glossary and Key Concepts

This article defines the key terms you will encounter across Ambition, so you can navigate the platform confidently from day one.

A

Accolade

A form of recognition awarded to an individual or team. Accolades can be configured to be awarded automatically when a defined milestone is reached, or created and granted manually by a Manager or Admin for a specific moment or achievement. Reps can view their accolades and track their progress toward earning upcoming ones.

Achievement

A specific milestone tied to an Accolade. Achievements define the conditions that must be met for an accolade to be awarded. The terms Accolade and Achievement are often used together -- an accolade is the recognition itself, and an achievement is what earns it.

Action Item

A task that can be created and tracked within Ambition. Action items can be tied to a coaching session or program, or exist independently. They can be assigned to any user - a Rep, Manager, or Admin - and can have an optional due date. Admins, Managers, and Reps can all create action items. Each action item can be marked as open, completed, or incomplete, and can be edited or deleted.

Activity Score

A measurement of a rep's progress toward shorter-term, activity-oriented goals. Scores range from 0 to 100 and above, using a scale familiar from academic grading. Activity Score goals are defined on a daily or weekly basis. The Activity Score is the default metric displayed on Leaderboards.

See also: Objective Score, Scorecard.

Admin

A user in Ambition with the highest level of system permissions. Admins have access to all areas of Ambition, including the ability to view and edit all content. Access to certain coaching data may be restricted by your organization's preferences, for example, Admins cannot view the details of coaching sessions unless they are added as a Co-Coach.

See also: Manager, Rep, Permissions.

Agent

A feature within the Hub that allows all users to customize how Ambition AI behaves and responds in conversations. Agent is also where users view and add Skills - saved AI actions or prompts that can be reused across sessions.

Ambition AI

Ambition's built-in AI capability. Ambition AI surfaces performance insights, generates coaching pre-reads for sessions, and powers the AI chat on the Home screen. It can be customized through the Agent feature. Ambition AI features are only available if enabled by your organization.

See also: Agent, Coaching Pre-Read, Skills.

Analyze

A top-level section of the Ambition side navigation. Analyze contains Pipeline, Metrics, Coaching Analytics, and Dashboards. It is the intelligence layer of the platform, connecting rep behavior to business outcomes through data views and reports.

Anthem

A YouTube or Vimeo video selected by a user or group that plays when they reach a company-defined performance threshold. Anthems appear on Ambition TVs and on in-product leaderboards when the user is in the top three.

Asks

A feature that allows Reps to submit structured requests to their manager. Asks can cover the following topics:

• Competition - requesting a new competition for themselves or their team

• Coaching - requesting a coaching session or program

• Edit or Fix - requesting a correction to their group, scorecard, or other data

• Goal - requesting a goal be set for a specific period

• Help - requesting assistance or support from their manager

• Idea - submitting an idea for TV content, an accolade, or another feature

Managers can view and act on incoming Asks from their team.

Attribution

A view within Coaching Analytics that connects coaching activity to metric performance over time. A baseline value is established using the four-week metric average before a program starts. For each recurring session, a current value is calculated using the last full week's metric average. The chart plots the percentage difference between the current and baseline values. The trend lines represent relative percentage change against baseline, not absolute metric values. Sessions added to a program after it starts are not included in the calculation.

C

Cadence

Also referred to as a Coaching Cadence. A structured, multi-step coaching plan created by an Admin for a manager to follow with specific reports. Each step in a cadence can have its own topic, agenda, and action items. Unlike a Program, which repeats the same session structure, a Cadence connects multiple different sessions with different topics into a single coordinated plan. Cadences can be built from templates or from scratch.

See also: Program, Session.

Co-Coach

An additional Manager or Admin added to a coaching session who can participate in and view that session's content. Adding someone as a Co-Coach is the only way for an Admin to access the details of a session they did not create as a direct participant.

Coach

A top-level section of the Ambition side navigation. Coach contains Sessions, Programs, Managed Programs, Notes and Action Items, and Cadences. It is where development becomes systematic - giving managers the scaffolding to run consistent 1:1s, assign structured programs, and hold reps accountable between sessions.

Coaching Analytics

A feature within Analyze available to Admins and Managers. It surfaces data on coaching accountability, session utilization, and the performance impact of coaching programs. Contains four areas: Accountability, Insights, Attribution, and Reports.

See also: Attribution, Analyze.

Coaching Pre-Read

An AI-generated summary produced by Ambition AI ahead of a coaching session. The pre-read provides the manager with guidance and performance insights about the rep, helping them prepare for a more focused and effective conversation.

Commit

A pipeline value representing the deals a team has formally committed to closing in a given period. The Commit value can be updated directly within the Pipeline view in Analyze by Admins, Managers, and Reps.

See also: Pipeline Intelligence, Forecast.

Competition

A structured contest between specific individuals or teams based on one or more metrics over a defined time period. Scores can be calculated from a single metric or a combination of several. Admins and Managers can create and manage competitions. Reps can view their own performance and standing in competitions they have been added to.

D

Dashboard

A custom page that displays multiple metrics in a single view. Dashboards are built and managed in the Analyze section and can be shared with specific individuals or groups, with edit access controlled by the owner. Dashboards can be pinned to the Hub Home screen for quick access. All roles can create and share dashboards.

See also: Analyze, Pins.

E

Employee

A user in Ambition without Manager or Admin permissions, most commonly a sales rep or individual contributor. Employees can view their own performance data, respond to coaching sessions, create action items and Asks, set personal goals, and access features shared with them by Managers and Admins. What an Employee can access depends on how your organization has configured permissions.

See also: Admin, Manager, Permissions.

F

Favorites

Pages within Ambition that a user has saved for quick access. Favorites appear in the Hub and on the Home screen, allowing users to jump directly to the dashboards, reports, or views they use most often without navigating there manually each time.

Feed

A feature within the Hub that shows real-time progress and updates on goals for all users. Managers and Admins can see goal updates for their team. Reps see updates on their own goals.

See also: Goals, Hub.

Forecast

A pipeline value representing the projected close value based on current pipeline data. Visible within the Pipeline view in Analyze alongside Open, Won, Lost, and Commit values.

See also: Pipeline Intelligence, Commit.

G

Goal

A target set for a specific metric, time period, and user. Goals can be one-time or repeating. Admins can set goals for anyone in the organization, Managers can set goals for their reports, and Reps can set goals for themselves. Goals can be tracked in the Feed and viewed on a rep's Home screen.

See also: Metric, Activity Score, Objective Score.

Group

A collection of users representing a part of your organization's structure. Groups are created within a Group Type and users are added to them. Groups are used for reporting, competitions, coaching, and filtering across Ambition.

Examples: Account Executives, Business Development Reps, Customer Support.

See also: Group Type.

Group Type

A category that defines a level of your organization's hierarchy in Ambition. Group Types are used for reporting, competitions, and filtering. Groups are created within a Group Type, you do not add users directly to a Group Type.

Examples: Team, Location, Division, Tenure, Office, Product Line.

See also: Group.

H

Home

The screen most users land on when they log in to Ambition, found within the Hub. Admins and Managers see pinned metrics, tasks for the day, and AI-generated performance insights about the people who report to them. Reps see their Daily Activity Score and their coaching timeline. All users can access AI chat, search, Skills, and Favorites from Home.

See also: Hub, Daily Activity Score.

Hub

A top-level section of the Ambition side navigation. The Hub contains Home, Feed, Pins, Agent, Workflows, and Favorites. It is the starting point for most users and provides quick access to the features and pages they use most often.

L

Leaderboard

A real-time ranking of reps by a selected metric and time frame. The default view ranks reps by Activity Score for the current month. Both the metric and the time frame can be adjusted. All users can view leaderboards. Admins and Managers can configure them.

See also: Activity Score, TV.

M

Managed Program

A coaching program created by an Admin on behalf of a manager. Managed Programs work the same way as standard Programs but are set up by an Admin rather than the manager. Admins who create a Managed Program cannot view the session details within it unless they are added as a Co-Coach.

See also: Program, Co-Coach.

Manager

A user in Ambition with a permission set that enables managing a team. Manager permissions can be customized by your organization and may include the ability to create and edit users, coaching sessions, programs, competitions, and goals for their reports. What a manager can access depends on how your organization has configured their permissions.

See also: Admin, Rep, Permissions.

Metric

A quantifiable measure used to track a specific activity or outcome in Ambition. Metrics are the building blocks of scorecards, goals, competitions, leaderboards, and dashboards. A metric represents a countable action or result -- for example, emails sent, calls made, leads converted, or deals won. Metrics can be sourced from a connected CRM or entered manually.

See also: Activity Score, Objective Score, Scorecard.

Motivate

A top-level section of the Ambition side navigation. Motivate contains Goals, Competitions, Accolades, and Leaderboards. It connects performance data to recognition, competition, and visibility to keep reps engaged beyond the quota conversation.

N

Note

A written record attached to an individual employee or to a specific coaching session. Notes support rich text, images, links, and file attachments. Notes can be shared (visible to the rep) or private (visible only to the Manager or Admin who wrote them). Reps cannot create notes and cannot see notes marked as private.

O

Objective Score

A measurement of a rep's progress toward longer-term, objective-oriented goals. Like the Activity Score, it ranges from 0 to 100 and above. Objective Score goals are defined on a weekly, monthly, or quarterly basis.

See also: Activity Score, Scorecard.

P

Permissions

The access rights assigned to a user in Ambition that determine what they can see and do. Ambition has three system permission sets: Admin, Manager, and Rep. Admin permissions are fixed and include all available access. Manager and Rep permissions can be customized to fit your organization's needs. Custom permission sets can also be created for complete control over access.

See also: Admin, Manager, Rep.

Pipeline Intelligence

A feature within Analyze that gives users a structured view of deal and forecast data. Within Pipeline Intelligence users can see Open, Won, Lost, Commit, and Forecast values, track the number of deal changes, and review movement by stage. Filtered views can be created and saved. All users can view pipeline data and update Commit values.

See also: Commit, Forecast, Analyze.

Pins

A feature within the Hub that allows Admins and Managers to view, edit, and delete the saved metric views pinned to their Home screen. Not available to Reps.

See also: Hub, Home, Dashboard.

Program

A series of coaching sessions organized around an overarching topic or development theme. Programs generate individual sessions automatically as they come due. Unlike a Cadence, a Program repeats the same session structure throughout its duration. Programs can be created by Admins or Managers.

See also: Cadence, Session, Managed Program.

S

Scorecard

A view on a user's dashboard that generates two performance scores based on their organization's defined metrics and targets: an Activity Score for short-term activities and an Objective Score for longer-term goals. Scorecard metrics and targets are typically tied to a rep's role or job function and are configured by Admins.

See also: Activity Score, Objective Score, Dashboard.

Session

A coaching conversation between a Manager and one or more reports - either a 1:1 or a group session. Sessions are built around a written agenda and can include associated metrics and goals, Gong call data, an AI coaching pre-read, a coaching history, and a session rating. Sessions are private between the Manager and their participants. Managers and Admins can create sessions. Reps can view and respond to sessions they are assigned to.

See also: Program, Cadence, Co-Coach, Coaching Pre-Read.

Skills

Saved AI actions or prompts created within the Agent feature. Skills allow users to get consistent results from Ambition AI without re-explaining context each time. Skills can be viewed and added from the Agent section of the Hub and accessed quickly from the Home screen.

See also: Agent, Ambition AI.

T

Time Frames

How time periods are defined in Ambition:

• Day - the full 24-hour calendar day

• Week - Monday through Sunday

• Month - the calendar month

• Quarter and Year - based on the calendar year, not a fiscal year

TV

Ambition's display solution for showing performance data on physical screens in an office or on personal devices. Ambition TVs can display leaderboards, competitions, goals, videos, images, and embedded third-party content. They can be cast to physical TVs using the AmbitionTV Google Play app or viewed on any device. TVs are also a delivery channel for Workflow alerts.

See also: Workflow, Leaderboard, Anthem.

U

User

Any individual with an account in Ambition. The term "user" is used generally to refer to anyone in the platform, regardless of their permission level. When used specifically, it most commonly refers to a Employee - a user without Manager or Admin permissions.

See also: Admin, Manager, Employee, Permissions.

W

Workflow

An automated alert built on an if/then rule set. When a defined condition is met, such as a rep hitting a metric threshold, Ambition sends a notification to a configured destination. Workflows can deliver alerts to email, Microsoft Teams, Slack, and Ambition TVs. Workflows are created and managed by Admins and Managers from the Hub.

See also: Hub, TV.