We recommend adhering to the S.M.A.R.T system where each goal is Specific, Measurable, Achievable, Realistic, and Time-Bound.
To be as effective as possible, each Organization, Role, and User Goal should be:
Specific – target a specific area for improvement.
Measurable – quantify or at least suggest an indicator of progress.
Assignable – specify who will do it.
Realistic – state what results can realistically be achieved, given available resources.
Time-Bound – specify when the result(s) can be achieved.