What are some example Velocify metrics?

Last updated: June 23, 2025

Example Velocify Metrics

Metric Examples

Lead Metrics

With the JSON Post Body below you will be able to generate the following metrics within Ambition:

  • New Leads

In addition you will be able to perform advanced filtering on your Lead metrics. For example you can filter by the following:

  • Leads by Grade

  • Leads by Rating

  • Leads by Type

{
    "user_email": "{User.Email}",
    "lead_date": "{Lead.Date}",
    "record_id": "{Lead.Id}-{Lead.Date}-{User.Email}",
    "lead_grade": "{Lead.LeadGrade}",
    "lead_rating": "{Lead.LeadRating}",
    "lead_type": "{Lead.LeadType}"
}

 

Activity Metrics

{Lead.LastAction.User.Email} is an undocumented field you'll use to map an Activity to it's actual owner as opposed to just the Lead owner.

With the JSON Post Body below you will be able to generate the following metrics within Ambition:

  • New

will be the specific actions, both standard and custom, that you would like to track

JSON

 {
    "user_email": "{Lead.LastAction.User.Email}",
    "activity_date": "{Lead.LastAction.Date}",
    "record_id": "{Lead.Id}-{Lead.LastAction.Date}-{Lead.LastAction.User.Email}",
    "action_type": "{Lead.LastAction}"
}

 

Call Metrics

Setup

At the current time tracking Call metrics within Ambition requires the extra step of creating a new Action and having Velocify manually connect it to the backend events.

  1. Click on Menu > Administration > Manage Actions.

  2. Click on Add New Action.

  3. Set the Title to "Call Ended" and click Submit.

  4. Click Posts and assign your created Post Template to the "Posts Sent Upon Action" column.

  5. Contact Cris Arias (carias AT velocify DOT com) requesting that your newly created Action is linked to the "Call Ended" event.

Fields

Field

Type

Example

Tag

Call Result

String

Conversation, Transfer, Outcome

{Lead.LastCall.CallResult}

Call Duration

Int 

73

{Lead.LastCall.CallDuration} 

Call Started

datetime

"2020-6-01 00:00:00.00"

{Lead.LastCall.CallStarted} 

Call Ended

 datetime

"2020-6-01 00:00:00.00"

{Lead.LastCall.CallEnded} 

Phone Dialed

 string

16152342322 

{Lead.LastCall.PhoneDialed}

Call Type

 string

SingleLine, Inbound, Scheduled, RecordVoicemail

{Lead.LastCall.CallType} 

Last Call User

email 

joe@smith.com 

{Lead.LastCall.User.Email}

 

Examples

With the JSON Post Body below you will be able to generate the following metrics within Ambition:

  • Outbound Calls

  • Inbound Calls

  • Talk Time

  • Average Talk Time

Velocify will only send data to Ambition if a call connects to a person or voicemail so think of "Outbound Calls" not as calls made but calls connected.

In addition you will be able to perform advanced filtering on your call metrics. For example you can filter out the following:

  • Calls lasting under X seconds

  • Calls to specific numbers (extensions, for example)

  • Calls ending in a transfer

JSON

{
    "last_call_user": "{Lead.LastCall.User.Email}",
    "activity_date": "{Lead.LastCall.CallEnded}",
    "record_id": "{Lead.Id}-{Lead.LastCall.CallStarted}-{Lead.LastCall.User.Email}",
    "phone_dialed": "{Lead.LastCall.PhoneDialed}",
    "call_type": "{Lead.LastCall.CallType}",
    "call_result": "{Lead.LastCall.CallResult}",
    "call_duration": "{Lead.LastCall.CallDuration}"
}