Goals Best Practice - SMART Goals
Last updated: June 20, 2025
SMART Goals
We recommend adhering to the S.M.A.R.T system where each goal is specific, measurable, attainable, relevant, and time-bound.
To be as effective as possible, each organization, role, and employee goal should be:
Specific
Clear, well-defined objective that targets a specific area for improvement.
Measurable
Power your goal with metrics in Ambition to provide a way to evaluate and track progress.
Achievable
Ensure the goal is realistic and possible to accomplish during the scope of the goal.
Relevant
Align the goal with the overall objective, and state what results can realistically be achieved given available resources.
Time-Bound
Specify when the result(s) can be achieved and select a realistic timeframe for achieving the goal.
Get started with Ambition goals here.