Goals Best Practice - SMART Goals

Last updated: June 20, 2025

SMART Goals

We recommend adhering to the S.M.A.R.T system where each goal is specific, measurable, attainable, relevant, and time-bound.

To be as effective as possible, each organization, role, and employee goal should be:

  • Specific

    • Clear, well-defined objective that targets a specific area for improvement.

  • Measurable

    • Power your goal with metrics in Ambition to provide a way to evaluate and track progress.

  • Achievable

    • Ensure the goal is realistic and possible to accomplish during the scope of the goal.

  • Relevant

    • Align the goal with the overall objective, and state what results can realistically be achieved given available resources.

  • Time-Bound

    • Specify when the result(s) can be achieved and select a realistic timeframe for achieving the goal. 

Get started with Ambition goals here.