Ambition Vocabulary

Last updated: June 20, 2025

To make sure you feel comfortable navigating Ambition right away, here are a few helpful insights into these terms you'll see across Ambition.

Accolade

An accolade is an organization defined achievement represented in Ambition. Accolades can be based on metric performance or can be manually granted by managers or users.

Action Plan

An action plan is an element of Ambition's coaching platform. Action plans are created for individual employees and assigned a due date. Action Plans are a shared responsibility between the user and the creator.

Activity Score

A measurement of progress towards shorter-term, activity-oriented goals. Scoring is 0-100+ to correlate with familiar academic grading system.

Activity Score goals are defined on either a daily or weekly basis.

Admin

An individual in Ambition with admin permissions. Admins have access to all areas of Ambition including the ability to view and edit all content in Ambition. Access to coaching data may be restricted depending on your organizational preferences.

Analytics

Ambition offers a variety of options for accessing, visualizing, and deriving actionable insight from your data.


Anthem

A user or group selected YouTube or Vimeo video that is viewable:

  • On an Ambition TV when they've reached company-defined workflow thresholds

  • On in-product leaderboards when they're in the Top 3

Asks

Employee asks is a simple, performance-centric system where employees can make asks and managers can take action.

Employees and managers can submit requests for the following topics:

  • Competition: I would like a new competition for myself or for my team.

  • Coaching: I need coaching (check-in, action plan, etc.)

  • Edit/Fix: I need something fixed (incorrect group, scorecard, etc.)

  • Goal: I need a goal (for this month or quarter)

  • Idea: I have an idea for Ambition (TV content, accolade, etc.)

Challenge

A challenge is essentially a common "spiff" where you select a metric(s), choose competitors, determine a time frame, and go. Simple and great for driving specific behavior.

Check-In

Agenda driven coaching moment between a user and their manager.

Check-ins can be created one-off or set to recur on a schedule.

Coaching

Framework composed of check-ins (both 1:1 and 1:Many), action plans, programs, and notes to help drive actionable, metric-driven conversations.

Competitions

Ambition's gamification system is flexible, powerful, and effective at motivating employees within your organization. There are two competition frameworks available: challenge and fantasy.

Dashboard

A dashboard is the one-page view of the data, goals, competitions, accolades, and coaching for a specific user, manager, or group. 

Fantasy

Ambition's fantasy format is similar to "Fantasy Football" which is popular within the United States. More involved but perfect for driving collaborative, long-term behavior.

Goal

Ambition offers a flexible, powerful goal management system that can be used both standalone or as part of the greater performance management system.

Group Type

Your organization structure that lives in Ambition.  These are your levels of hierarchy that are useful for reporting, competitions, and filtering.

Examples: Team, Location, Division, Tenure, Office, Product Line

You won't add users to a group type, instead you will create groups within a given group type and then add users to these groups.

Group

Groups are collections of users representing the organization structure of your business.

Example: Account Executives, Business Development Reps, Customer Support.

Manager

An individual in Ambition with manager permissions. Manager permissions are customizable to support allowing access to creating, editing, and modifying areas such as users, coaching, and competitions.

Metric

A metric is a quantifiable measure that is used to track and assess the status of a specific process. In other words, a metric is a measurable/countable action, ex. an email sent, a lead converted, or a deal won.

Objective Score

A measurement of progress towards longer-term, objective-oriented goals. Scoring is 0-100+ to correlate with familiar academic grading system.

Objective score goals are defined on either a weekly, monthly, quarterly basis.

Permissions

Ambition contains three system permission sets: admin, manager, and employee. What you have access to in Ambition is solely built around the permissions your organization has in place.

The admin permission set cannot be changed by end users and includes all available individual permissions whereas manager and employee can both be customized to your organization's needs. If the admin permission set does need to be customized, reach out to gethelp@ambition.com

Ambition supports creation of custom permission sets as well for complete control over access in Ambition.

Scorecard

On a dashboard, you will find a scorecard. Scorecards generate two employee super-scores based off of your organization's specific short term activities and long term objectives. Scorecard metrics and targets are most likely tied to your job function or role.

Time Frames

A day in Ambition is the full 24 hour day.

A week in Ambition is Monday - Sunday.

A month in Ambition is based on the calendar months.

Quarters and years are based on the calendar year and not fiscal.

TV

Ambition offers a TV solution where you can display leaderboards, competitions, goals, videos, images, and even third-party embedded content. Ambition TV's can be cast to actual TVs on your sales floor through our Google Play app, AmbitionTV, or viewed on personal devices while working at home!

User

An individual in Ambition. Most commonly used to reference an Ambition user without manager or admin permissions.

Workflow

Workflows are automated alerts based on a set of rules (if/then) that can be sent to Ambition TVs, Slack, Microsoft Teams, and email. Workflows can be configured to execute immediately when a record meets predetermined conditions, metric threshold is met or missed, or can execute based on specific date/time schedules.